Bathing Culture was launched in April 2017 in the cliffside caves of Sutro Baths. About 80 radical bathers packed the subterranean cavern. An artist collective projected liquid light onto the rock walls à la Plato's Allegory and friends played psychedelic rock.
We gathered everyone for a toast, ringing bells Spencer had brought back from the Himalayas. The waves of the Pacific crashed and echoed in the silence. It was a profound moment.
Seconds later someone shouted “COPS!” we cut power to the generators plunging the scene into darkness. Someone else yelled, "get the soap!"
We’ve been up and running ever since!
We’d started making soap back in the summer of 2015, long days found us escaping our office jobs in downtown San Francisco, jumping on our bikes and racing the sunset across the Golden Gate Bridge into the rambling trails of the Marin Headlands. Streaked with mud and sweat, we’d joke we’d never be able to get clean.
As we surfed and climbed, soaked and sweated, our running dirty joke became an obsession.
Returning home from our epic adventures, we found that run-of-the-mill body wash couldn’t hold up. It stripped our skin of moisture, was full of toxic synthetics, and smelled bad, or was watery and weak.
The more we learned the more we realized the personal care industry is profoundly broken. Sourcing, raw goods, production, packaging, and performance have all been sacrificed for profit. Personal and environmental health are taking a major hit from personal care products.
Bathing was our reward and reset, but the soap we were using couldn’t have been further from where we wanted to be.
From the salty smell of sand dunes to the crisp mountain air, we do everything we can to connect people to the places where we play.
Working under the supervision of Mt Tamalpais, we made thousands of batches of soap before arriving at our Holy Grail.
We've been throwing bottling parties, going on bathing adventures sharing our hand and mind washing station, working on our environmental roadmap and activism diving into caves of light, sharing the soak and of course what we think is the greatest soap ever...