There are now8 billion tons of plastic in the world. In addition to all of the plastic that already exists, a horrifying1 million plastic bottles are made every minute. Thepersistence of plastic is devastating, especially when you consider thatonly 9 percent of plastic is recycled, let alone reused. That’s why we’re doing our part to ensure that more plastic bottles are being reused again and again (and again)!
By creating a bottle-to-bottle recycling program we’re creating a closed loop, whereby the same plastic can be used over and over again (reincarnated), as long as each bottle’s owners do their part and recycle.
We’ve got some bad news: 95% of personal care companies are actively misleading you about how environmentally friendly their products are. Often, products claiming to be made from recycled material only include a token amount.
This dishonest practice is called greenwashing—making a product appear to be good for environmental and personal health, when its reality, it’s not.
We’re sick of being mis-led, and are working hard to be transparent. The process to get these bottles was very hard.
Read about how 6 executives in the plastics industry told us we couldn’t do it!
We've designed these to be recycled, but they aren't currently made from reclaimed material. Follow along @bathingculture to see how we do it!