A better bottle
The bottles we use are made from 100% pre-existing recycled material. This means #nonewplastic AND it stops existing plastic from ending up in the landfill or ocean.
We're one of the only companies that have committed to 100% no new plastic.
Without folks like us using recycling, it ends up in landfills, even if you recycled it with the best intentions.
- Every ton of plastic we divert saves 7.4 cubic yards of landfill space, that’s enough to fill a backyard pool!
- The plastic we reuse is 100% from California. Using locally recycled plastic for our packaging creates a closed loop (and our bottles can be reused several times), and helps prevent immediate downcycling and high transportation/ carbon costs!
- We use 77% less energy to make these bottles then it takes to make virgin bottles (the majority of personal care products are in virgin bottles)!
- These reincarnated bottles are good as new (though have a slightly smokey hue) and are BPA free!
Why is this Important?
There are now 8 billion tons of plastic in the world. In addition to all of the plastic that already exists, a horrifying 1 million plastic bottles are made every minute. The persistence of plastic is devastating, especially when you consider that only 9 percent of plastic is recycled, let alone reused. That’s why we’re doing our part to ensure that more plastic bottles are being reused again and again (and again)!
How common is this?
We’ve got some bad news: 95% of personal care companies are actively misleading you about how environmentally friendly their products are. Often, products claiming to be made from recycled material only include a token amount.
This dishonest practice is called greenwashing—making a product appear to be good for environmental and personal health, when its reality, it’s not.
We’re sick of being mis-led, and are working hard to be transparent. The process to get these bottles was very hard.
Six executives in the plastics industry told us we couldn’t do it!
What about the caps and labels?
We've designed these to be recycled, but they aren't currently made from reclaimed material. Follow along @bathingculture to see how we do it!
By creating a bottle-to-bottle recycling program we’re creating a closed loop, whereby the same plastic can be used over and over again (reincarnated), as long as each bottle’s owners do their part and recycle.